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NYC-based Dreamwear has been tapped by Global Brand Holdings to create a XOXO-branded line of underwear, bras, daywear and sleepwear for juniors.The intimates collection is set for a soft launch this holiday season, followed by a complete rollout in sprin

April 6, 2018

1 Min Read

NYC-based Dreamwear has been tapped by Global Brand Holdings to create a XOXO-branded line of underwear, bras, daywear and sleepwear for juniors.

The intimates collection is set for a soft launch this holiday season, followed by a complete rollout in spring 2010. Specific retail locations, sell dates and price points have not yet been announced.
"We are confident that Dreamwear will create a cohesive collection that is both modern and sexy and fits the sensibility of the XOXO young contemporary woman," says Steven Nakash of Global Brand Holdings.

"XOXO is an exceptional lifestyle brand positioned at the top tier of the juniors contemporary market and we are proud to be one of their partners," says Elliot Franco, president of Dreamwear. "We are excited to launch a feminine and sexy line that captures the essence of the XOXO girl and will be an integral part of her ensemble."

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