Warner Bros. Taps Global Brands for Agent

Global Brands Group will serve as licensing agent for Warner Bros. Consumer Products in Vietnam, Cambodia and Laos, along with CTY CP Nhan Hieu Toan Cau as the local licensing partner.

Global Brands will seek to expand the business in those territories for properties such as Looney Tunes, Tom & Jerry, Harry Potter, Batman, Superman, Scooby-Doo and others. The agent will look for branding opportunities in publishing, apparel, accessories, toys, stationery, gifts, novelties, food, personal care products and promotional initiatives.

Currently, Global Brands Group is Warner Bros.' exclusive licensing agent in Indonesia, Malaysia, the Philippines, Singapore and Thailand.

Warner Bros. Consumer Products (Booth #4722) is exhibiting at this year's Licensing International Expo to be held June 2-4 in Las Vegas at the Mandalay Bay Hotel and Resort.

For more news or information about the Licensing International Expo, please click here.