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Walgreens Welcomes Marvel Capers In Stores

A direct-to-merchandise deal will see popular Marvel superheroes and villains landing in 6,000 plus Walgreens stores in spring 2010.Spider-Man, Iron Man, Hulk and others will appear at the drug stores in a product line spanning toys, automotive accessorie

April 6, 2018

1 Min Read

A direct-to-merchandise deal will see popular Marvel superheroes and villains landing in 6,000 plus Walgreens stores in spring 2010.

Spider-Man, Iron Man, Hulk and others will appear at the drug stores in a product line spanning toys, automotive accessories, pet products, photo department accessories, food gift sets, novelty candy, night lights, snow globes, holiday decorations, table and chair sets, wall decals, tumblers, posters, inflatables, flashlights and more.

Meanwhile, Marvel Entertainment recently launched its new fashion brand called Marvel Juniors, which includes licensees such as Junk Food for fashion tops (The Gap department and specialty stores); Mighty Fine for fashion tops (mid-tier, department and specialty stores); Fortune Fashions for fashion tops (mass market); Freeze for fashion tops (mass market and mid-tier); Biodome for hats, bags and small leather goods; H.E.R. Accessories for jewelry; Jakks Pacific/Disguise for costumes; Lotta Luv for cosmetics and bags; and iScream/Mines Press for journals, notebooks and paper products. Some of the line is currently in stores, including fashion tops at the Gap and Hot Topic, and jewelry from H.E.R. Accessories at Claire's. Further rollouts are expected for the holiday season and spring 2010.

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