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UYoung Launches U.S. Subsidiary

Kids’ Chinese entertainment company UYoung Culture & Media has opened a subsidiary in the U.S. to further its global expansion into Chinese and international markets.

April 6, 2018

2 Min Read

Sander Schwartz and Elie Dekel will serve as the company’s senior advisors.

Kids’ Chinese entertainment company UYoung Culture & Media has opened a subsidiary in the U.S. to further its global expansion into Chinese and international markets.

The new division of the company–UYoung Entertainment International–will be based in Los Angeles, Calif., and will aim to further the company’s strategy of creating, developing, producing and distributing new brands for the global market. The first undertaking for the U.S.-based team will be the launch its first international brand, the animated preschool comedy series “P. King Duckling.”

UEI has appointed entertainment and licensing industry veterans Sander Schwartz and Elie Dekel as senior advisors to the company. Both Schwartz and Dekel will support UYoung’s launch of “P. King Duckling” and will advise the company on its international expansion plans and growth strategies. Additionally, Schwartz will seek out future co-production and content distribution opportunities for UYoung and Dekel will drive the branding and consumer products licensing strategies for the company.

“We are thrilled to have both Sander and Elie on board to guide UYoung in its international endeavors,” says Lisa Zhong, president, UYoung. “UYoung has its roots in China but is committed to working with the best talent form around the world to create first class animation content that appeals to global audiences. ‘P. King Duckling’ is the first of many animated series which will demonstrate that commitment.”

Launched in 2000 and headquartered in Beijing, China, UYoung produces, distributes and licenses animated kids’ content across all platforms. The company also creates its own preschool consumer product lines and runs strategic media operations across a number of Chinese kids’ channels.

"P. King Duckling" follows the feathery adventures of an extremely intrepid, but slightly hapless, young duck and his two best friends, Chumpkins and Wombat.

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