United Media to Lead "Goodnight Moon" Program

United Media is on board to manage a licensing program for HarperCollins' children's book "Goodnight Moon." Partners are being sought for products targeting newborns, infants and toddlers.

"Goodnight Moon" merchandise will be focused on apparel and accessories, domestics, room décor, gifts and infant and preschool toys.

"The Goodnight Moon brand is truly unique," says Joshua Kislevitz, senior vice president of domestic licensing at United Media. "Goodnight Moon is an iconic brand cherished by children and their mothers. That the brand has never been licensed before offers retailers and licensees an incredible opportunity."

"Goodnight Moon," written by Margaret Wise Brown and illustrated by Clement Hurd, has sold more than 20 million books and has been translated into 12 languages. United Media is also handling the licensing program for HarperCollins' "Fancy Nancy."