"Top Gear" Goes to Fluid World

BBC Worldwide has appointed Fluid World to handle new categories in the Top Gear licensing program, including luggage and travel accessories, car accessories and electronics.

All other categories will continue to be managed in-house at BBC Worldwide with Fluid World reporting to Richard Hollis, head of U.K. licensing.

"Top Gear" is one of the most watched TV series in the U.K., and can be seen in more than 100 countries. Top Gear merchandise launched at Marks & Spencer in 2006 and since then product in categories such as board games, toiletries, stationery and remote-control cars has been released.