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Lisa Atwood was recently named to vice president of e-commerce for lifestyle brand Tommy Bahama, where she will collaborate with the brand's retail and wholesale divisions.In her new role, Atwood will lead operations and further develop the brand's e-comm
April 6, 2018
Lisa Atwood was recently named to vice president of e-commerce for lifestyle brand Tommy Bahama, where she will collaborate with the brand's retail and wholesale divisions.
In her new role, Atwood will lead operations and further develop the brand's e-commerce Web site, including business strategy, site development and design, Web analytics and user experience. Additionally, she will be responsible for developing Tommy Bahama's direct-mail program and catalog business.
"Lisa has been instrumental to the development, rollout and maintenance of our existing site," says Doug Wood, president and chief operating officer of Tommy Bahama. "Now, in this role, she can take the reigns of an entire business and continue to drive one of the fastest-growing areas in Tommy Bahama."
Atwood joined Tommy Bahama in 2003 and most recently served as director of systems and program management. She has also worked at Brooks Sports.
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