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Entertainment Rights has signed a global publishing deal with the Penguin Group for new preschool property Tinga Tinga Tales. The deal sees Puffin Books named publisher in the U.K. and also in control of

April 6, 2018

3 Min Read

Entertainment Rights has signed a global publishing deal with the Penguin Group for new preschool property Tinga Tinga Tales. i1_551.jpg

The deal sees Puffin Books named publisher in the U.K. and also in control of all international publishing rights. Grosset & Dunlap is the publishing partner in North America. Penguin plans a varied program for the brand, including storybooks, novelty books, electronic books, audio books and manuals.

"Tinga Tinga Tales" is a new animated series, 52x11, produced by Tiger Aspect Productions in partnership with children's broadcasters CBeebies in the U.K. and Playhouse Disney in the U.S. Aimed at 4- to 6-year olds, the series sees a return to traditional storytelling, bringing to screen animal stories that have been passed down from generation to generation throughout Africa. The style of the production is based on the traditional Tinga Tinga art of Tanzania.

The series is being produced in Kenya for delivery from autumn 2009 into 2010. ER is managing the worldwide distribution rights for the brand across all forms of media, including consumer products, and Tinga Tinga Tales will form a key part of ER's global business plan for the next seven to 10 years.

Dri Licensing continues to take children's characters from the page and extend them into collections of product, including Miffy, The World of Roald Dahl, Guess How Much I Love You and Stripy Horse.

"Miffy," written and illustrated by the Dutch author and artist Dick Bruna in 1955, has been developed by Dri in the U.K. in four distinct market sectors: nursery, preschool, tween and teenage girls, as well as fashionable young women. The licensing program of more than 40 licensees in the U.K. is still growing. i2_262.jpg

The World of Roald Dahl has been extended with new deals, including design-led stationery company Roger la Borde and canvas prints from Fine Digital Print. Rainbow Designs is launching miniature collectible plush for Enormous Crocodile this summer with a range of other characters following later in the year.

Since it was first published by Walker Books in 1994, "Guess How Much I Love You" has become a publishing phenomenon. A growing licensing program in the U.K. now features the Guess How Much I Love You characters in plush and baby ceramics, greetings cards, calendars and collector's edition prints.

Stripy Horse started life as a soft toy in the popular picture book "Who Are You Stripy Horse?" created by author and illustrator team Jim Helmore and Karen Wall and published by Egmont Books in 2007. Rainbow Designs signed as plush and gift partner with product launches this summer, and Crown Trent will launch ceramic gift sets later in the year.

Egmont in the U.K. has launched CanDo, a dedicated in-house customer publishing business aimed at developing licensed publishing promotions. Egmont already works with Mr Men, Thomas the Tank Engine, Winnie the Pooh and Ben 10.

It has recently created a Mr Men/Little Miss free-for-every-reader book promotion with The Mirror newspaper and an on-pack offer for Weetabix promotion with Shaun the Sheep.

The seven-strong CanDo team will report to Gillian Laskier, group sales director at Egmont.

Rob McMenemy, managing director at Egmont UK, said: "This is an exciting new venture and a natural expansion of Egmont's U.K. business. CanDo gives us the opportunity to reach a whole new range of clients by bringing together Egmont's talent for creating original content from scratch and our links to some of the U.K.'s most high-profile licensed characters."

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