Sharper Image Taps Mexican Distributor

Eurostyle de Mexico has signed a multiyear master distribution deal with The Sharper Image.

"We are very pleased to have Eurostyle as our master distributor for the Mexican market as they possess the experience and long-term relationships with many retailers such as—Palacio de Hierro, Liverpool, Sears and Sanborns and well as their direct-to-consumer reach via Direct Response TV," says Federico de Bellegarde, vice president of licensing at The Sharper Image. "Eurostyle's cross-channel capabilities make this relationship a perfect fit with Sharper Image's legacy of multi-channel marketing."  

"We see a great deal of potential for The Sharper Image to be very successful in Mexico, as they are widely known for innovation, quality and style," says Mauricio Sacal, Eurostyle de Mexico president and chief executive officer. "We are extremely excited to reintroduce such an iconic brand to Mexico's retailers and consumers."