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RDF Rights Signs International Deals for "Yo Gabba Gabba!"

RDF Rights (RDFR), part of the RDF Media Group, has signed a number of international sales for U.S. preschool property "Yo Gabba Gabba!" as the licensing program begins to roll out. The show premiered on Nick Jr U.S. in August 2007 and was swiftly re-com

April 6, 2018

2 Min Read

RDF Rights (RDFR), part of the RDF Media Group, has signed a number of international sales for U.S. preschool property "Yo Gabba Gabba!" as the licensing program begins to roll out.

The show premiered on Nick Jr U.S. in August 2007 and was swiftly re-commissioned for a second season. The first season of "Yo Gabba Gabba!" premiered on Nick Jr in the U.K. in February.

RDFR has sold the first series to more than five major international territories including ABC Australia, Nick Australia, Treehouse in Canada, Disney Channel Latin America, Hop Channel in Israel and SABC in South Africa.

The licensed product roll out includes signing publisher Simon & Schuster for Commonwealth rights in "Yo Gabba Gabba!" for a range of books including storybooks, board books, novelty books and activity books. RDFR has also licensed annual rights in "Yo Gabba Gabba!" to Egmont U.K.

Rachel Barke, director of rights for RDF, said, “There is a terrific buzz about this fresh and innovative property in the international market. With a second series in the pipeline, and strong international broadcast partners, we look forward to working with Simon and Schuster and Egmont to build a fantastic publishing program.”

Other U.K. licensees include Spinmaster (master toy), Paramount (DVD), Character World (soft furnishings), Drew Brady & Co. (children and adult socks), GB Eye (posters, postcards and badges), H. Grossman (see saw, swing, scooters, tricycles, bicycles, walker trolleys, sleeping bags, helmets, pads, prams, buggies and skates), Portico Designs (greeting cards, gift wrap, gift bags and social stationery), Rainbow Productions (Brobee character costume), Redan (magazine), Vogue International (drinkware, tableware, lunch boxes, lunch bags and room décor), Worlds Apart (Go Glow inflatable chair and sofa, bed, play tent, kite and MDF bed).

Over 20 licensees have been signed in the U.S. to produce a wide range of merchandise. Kidrobot, a retail subsidiary of W!LDBRAIN, was the first to hit shelves with "Yo Gabba Gabba!" speciality toys and apparel. Other U.S. licensees include Spin Master as master toy licensee (worldwide); Nickelodeon/Paramount for home entertainment; Nick Records/Sony BGM for music; Simon & Schuster, master publishing licensee; and Success Apparel, master apparel, among others.

"Yo Gabba Gabba!," created by Christian Jacobs and Scott Schultz of The Magic Store, is produced by The Magic Store and W!LDBRAIN. The U.S. series was re-versioned for Nick Jr U.K. by independent children’s production company The Foundation, part of the RDF Media Group. More than 25 million video streams of the show have been generated on Nick.com since July.

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