Pillow People Creator Opens New Line to Licensing

Penny Ekstein-Lieberman, creator of Pillow People, is seeking licensees for her line of plush, called Peek-A-Boo Baby.Peek-A-Boo Baby, manufactured and distributed by Goldberger Toy, are interactive, talking plush dolls for young children. The toys will r

April 6, 2018

1 Min Read

Penny Ekstein-Lieberman, creator of Pillow People, is seeking licensees for her line of plush, called Peek-A-Boo Baby.

Peek-A-Boo Baby, manufactured and distributed by Goldberger Toy, are interactive, talking plush dolls for young children. The toys will retail from $10 to $14.99 and will be available this fall at retail outlets nationwide. License categories being sought include apparel, home furnishings and other plush toy products.

Ekstein-Lieberman's Pillow People, pillow-shaped character dolls, launched in the '80s and generated $120 million in sales. The line included more than 50 licenses with Leisure Concepts, a TV-syndicated Christmas special ("Pillow People Save Christmas") and participation in the Macy's Thanksgiving Day parade.

For licensing inquiries, contact Mel Estrin at 212-962-0800 or [email protected].

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