Peppa Promotes Sure Start in the U.K.

In a partnership with 4Children, E1 Entertainment's Peppa Pig is to support a campaign to promote Sure Start family centers across the U.K. 

A Peppa Pig costume character will join charities, trade unions and parents at a media launch event hosted by Melinda Messenger to "Shout Out For A Sure Start." Politicians from each of the political parties will hear directly from parents why giving their children a sure start in life is their top priority. 

"Shout Out For A Sure Start" is being launched as figures reveal that childcare policies will be a major vote winner among parents in the upcoming U.K. election.

As part of the partnership, Peppa Pig will appear on marketing and promotional assets, including a dedicated Web site, social networking pages and a specially designed Peppa Pig activity pack that children can download for free.