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Merchantwise to Guide Chef Gordon Ramsay in Australia

The presence and brand of London's own celebrity chef Gordon Ramsay will be expanded into Australia with the help of Merchantwise, which includes a new signature restaurant at the Crown complex in Melbourne.The brand and licensing developer has been tappe

April 6, 2018

1 Min Read

The presence and brand of London's own celebrity chef Gordon Ramsay will be expanded into Australia with the help of Merchantwise, which includes a new signature restaurant at the Crown complex in Melbourne.

The brand and licensing developer has been tapped to develop select local brand joint ventures through endorsements, promotions and merchandising with Gordon Ramsay Holdings, which handles Ramsay's 25 restaurants and pubs in London, America, Europe and Asia.

Ramsay has gained notoriety worldwide through his TV series, such as "Kitchen Nightmares," "Hell's Kitchen" and "The F-Word."

Merchantwise services brands in Australia and New Zealand. Some of their clients include "The Wiggles," "Yo Gabba Gabba!," "Peppa Pig," "Teenage Mutant Ninja Turtles," "Pokémon," M&Ms, Jack Daniel's, The Beatles and Manchester United.

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