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Churchill Downs, the racetrack host of the annual Kentucky Derby has paired up with Mattel for the release of the Kentucky Derby Barbie Doll.The Barbie, dressed in a floral sundress, faux pearl necklace, spring sandals and an over-sized white hat, is avai
April 6, 2018
Churchill Downs, the racetrack host of the annual Kentucky Derby has paired up with Mattel for the release of the Kentucky Derby Barbie Doll.
The Barbie, dressed in a floral sundress, faux pearl necklace, spring sandals and an over-sized white hat, is available now at Walmart, Walmart.com, Barbie collector dealers, Barbie Collector Catalog, BarbieCollector.com and TheDerbyStore.com.
Milliner Christine Moore will also design 135 replica hats to celebrate the 135th Kentucky Derby and the Kentucky Derby Barbie. The first hat will be auctioned off to benefit Clothes Off Our Back's charities, Feeding America, The Art of Elysium, Hope North and H.E.L.P. Malawi. The other hats will be sold on a made-to-order basis on TheDerbyStore.com.
"This is a great project that brings together two iconic American brands in a very special way," says Casey Cook, senior director of marketing and licensing for Churchill Downs. "We are so pleased to work with Mattel to create the Kentucky Derby Barbie as part of the Pink Label Collection and even happier that we were able to extend the project to include the replica hats that Barbie collectors and enthusiasts can proudly own and wear."
Mattel also recently launched the Hershey's Barbie Doll in January at Toys "R" Us, Hershey's Chocolate World attraction in Hershey, Pa., Hershey's Times Square store, Hershey's Chicago store and BarbieCollector.com.
Mattel (Booth #4735) is exhibiting at this year's Licensing International Expo to be held June 2 to 4 in Las Vegas at the Mandalay Bay Hotel and Resort.
For more news or information about the Licensing International Expo, please click here.
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