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Hasbro will continue to create Spider-Man toys and games up through 2017 in a deal between the toymaker, Marvel Entertainment and Spider-Man Merchandising.The global agreement (excluding Japan) sees Hasbro maintaining rights to manufacture Spider-Man toys
April 6, 2018
Hasbro will continue to create Spider-Man toys and games up through 2017 in a deal between the toymaker, Marvel Entertainment and Spider-Man Merchandising.
The global agreement (excluding Japan) sees Hasbro maintaining rights to manufacture Spider-Man toys based on new Marvel and Columbia Pictures movie releases; Marvel's worldwide roster of super hero brands including Iron Man, the Avengers, X-Men, Thor and Captain America; and television properties in categories spanning action figures, role play, preschool toys, board games and puzzles. Hasbro's current deal with Marvel ends in 2011.
This year, Hasbro is rolling out toy lines based on the May 1 release of X-Men Origins: Wolverine and others inspired by Spider-Man, Iron Man, Super Hero Squad and the Marvel Universe. The toy maker is also in development on lines for upcoming releases of Iron Man 2, Thor, The First Avenger: Captain America and The Avengers.
"Through the years, Hasbro has consistently stayed on strategy as a brand-driven company focused on our Hasbro brands, while selectively aligning ourselves with the best possible global licenses," says Brian Goldner, president and chief executive officer of Hasbro. "As we've seen over the past several years, our licensing arrangement with Marvel and Spider-Man Merchandising gives Hasbro an even greater opportunity to expand our leadership position in the boys' category."
Hasbro (Booth #4946) and Marvel Entertainment (Booth #3042) is exhibiting at this year's Licensing International Expo to be held June 2-4 in Las Vegas at the Mandalay Bay Hotel and Resort.
For more news or information about the Licensing International Expo, please click here.
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