LL Cool J's Fall Line with Sears Revealed

Sears has announced its anticipated fall advertising campaign for hip-hop artist LL Cool J’s new apparel line.The family-friendly line will be featured in black-and-white images of the music icon and his family, photographed by Mark Seliger.The me

April 6, 2018

1 Min Read

Sears has announced its anticipated fall advertising campaign for hip-hop artist LL Cool J’s new apparel line.

The family-friendly line will be featured in black-and-white images of the music icon and his family, photographed by Mark Seliger.

The men’s, junior’s and children’s collection, consisting of button-down shirts, t-shirts, denim and outerwear will arrive in 450 Sears stores nationwide on Sunday, Sept. 7. The line coincides with LL Cool J’s latest album release, “Exit 13.”

The advertising campaign is set to appear in the October issues of Cosmopolitan, CosmoGIRL!, Seventeen, Spin and Vibe, and will additionally be featured in Sears in-store signage.

This month’s issue of License! Global magazine features an exclusive about the new line, along with the retailer’s other plans for the fall, which includes its back-to-school marketing campaign with “High School Musical’s” Vanessa Hudgens. Click here to read the story.

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