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Participate in License Global’s industry-wide research, which will look at how companies are planning despite uncertainty.
August 13, 2020
It’s no secret that COVID-19 has rocked all aspects of the licensing business, from the supply chain to the customer experience. In this industry-wide survey, License Global is asking our readership to help us help you plan ahead in a world where planning ahead is proving difficult.
How do you navigate the world when it is constantly changing? What challenges is the business of brand licensing facing today, and what are you anticipating that knock-on effect will be? How is our business talking to customers? Are royalty rates changing?
Answers to these questions and more will create a deep-dive, one-of-a-kind, licensing-specific market report that looks ahead to the next phase of business – a world certainly impacted by the effects of 2020. The report will be released during Festival of Licensing, a never-before-seen celebration of the business of brand licensing, taking place Oct. 6-29.
The research is conducted by Explori, an independent research agency. All findings will be presented in aggregate, without naming specific individuals or organizations.
Take the survey here.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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