Levi's, Adidas, LVMH and More in the First Brand XT Report

In this first-ever issue of Brand XT, discover the latest brand collaborations from Adidas to LVMH, insights and stats into how COVID-19 has affected the Corona beer brand, spending trends in China and much more.

License Global

July 9, 2020

1 Min Read

License Global has launched Brand XT, a new special report focused on the latest in marketing campaigns, creative collaborations and brand extensions.

The report aims to provide companies with inspiration to expand their brands through deep dives into partnerships and activities, insights into how some of the world's biggest brands positioned themselves through iconic campaigns and share valuable insights into future trends from those in the know.

In the first issue of Brand XT, License Global covers the following:

  • The Brands that Leveraged Position to Do Good; 

  • The Corona Beer Story; 

  • The Last Great Conundrum: Influencers; 

  • Global Map of Consumer Spending; 

  • LVMH: Breaking New Ground with High Concept Collabs; 

  • Levi Strauss on the Power of Brand Positioning; and 

  • The Class of 2020: Adidas Explains How to Create a Brand Collective. 

Read the full issue of Brand XT today!

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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