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LazyTown Moves into Videogaming

LazyTown Entertainment has signed a deal with Redoubt, a division of Rebellion, which will see LazyTown interactive games launched for PC, Nintendo Wii and DS, Sony PlayStation 3 and other console and handheld platforms.AT Brands, the division of AT New M

April 6, 2018

1 Min Read

LazyTown Entertainment has signed a deal with Redoubt, a division of Rebellion, which will see LazyTown interactive games launched for PC, Nintendo Wii and DS, Sony PlayStation 3 and other console and handheld platforms.

AT Brands, the division of AT New Media that works with brand owners, brokered the license.

"We have received a lot of enquiries about LazyTown licensed interactive games from games companies and consumers alike," says Hrolfur Sigurdsson, director of global new media at LazyTown. "We are very excited about working with Redoubt and its long-established and much-admired parent company Rebellion to produce games that get kids off the sofa and moving. The success of Wii Fitness and EA Sports Active prove that there"s a strong demand from consumers who want to engage in active games with their family."

"LazyTown is a fantastic property and we are thrilled by the positive reaction of so many games companies to this opportunity in the new genre of family fun and fitness," says Simon Kay, business development director for AT New Media. "We see LazyTown as being the perfect partner to introduce active games to what has previously been an area that has come under fire for making kids lazy. These are going to be the healthiest games on the planet."

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