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Karen Spitz's Look Back (No. 2)

In 1973, when LCA was licensing most major sports, in particular Major League Baseball, Karen Spitz, president and founder of Licensing Link, started working with Sears in Chicago. She remembers it especially because her daughter was born that same year.

April 6, 2018

1 Min Read

In 1973, when LCA was licensing most major sports, in particular Major League Baseball, Karen Spitz, president and founder of Licensing Link, started working with Sears in Chicago. She remembers it especially because her daughter was born that same year. Gene Stroner was merchandise manager of boys' sizes 4 to 20 and Karen convinced him to pull all licensed product together and set up an official MLB shop.

When he inquired "How will I keep the space available?" Karen actually called NFL and the Globetrotters to permanently allocate the space to professional sports. As we all know this concept worked very well and was later repeated by many studio properties, including Warner Bros.' Looney Toons.

Although many skeptics were afraid they would lose everyday sales, the shop concept proved itself year after year and is stronger than ever.

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