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YMI Jeanswear recently hired Deke Jamieson as vice president of licensing.A 30-year licensing industry veteran, Jamieson has previously worked for Dollhouse, Shelcore Toys, Major League Footwear and others. At YMI Jeanswear, he will be based at the compan

April 6, 2018

1 Min Read

YMI Jeanswear recently hired Deke Jamieson as vice president of licensing.

A 30-year licensing industry veteran, Jamieson has previously worked for Dollhouse, Shelcore Toys, Major League Footwear and others. At YMI Jeanswear, he will be based at the company's New York City offices.

"Jamieson is a leader with a proven track record," says David Vered, president of YMI Jeanswear.  "He has worked closely with many established companies to develop and execute brand strategies and integrated marketing platforms through NDJ Consulting Group, Jamieson's consulting firm, and we are looking forward to aligning efforts to build and expand the brand collectively."

"YMI is one of the most well-known and highly marketed brands in women's jeans," says Jamieson. "We will be seeking licensing partners in multiple product categories with complementary distribution and similarly aggressive marketing strategies."

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