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IMC to Represent Chiquita

Licensing agency IMC Licensing has entered into a representation agreement with Chiquita Brands International Inc., a leading international marketer and distributor of high-quality fresh fruits and vegetables. IMC Licensing will develop a strategic li

April 6, 2018

1 Min Read

censing plan and a portfolio of new brand-building licensed products to support the Chiquita and Fresh Express brands.

Chiquita operates as a leading international marketer and distributor of bananas and other branded, healthy, fresh produce sold under the "Chiquita" and other brand names in more than 70 countries. In addition, the company holds the No. 1 market share position in United States value-added salads, which it markets under the "Fresh Express" and other brand names.

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