Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
IMC to Represent Chiquita
Licensing agency IMC Licensing has entered into a representation agreement with Chiquita Brands International Inc., a leading international marketer and distributor of high-quality fresh fruits and vegetables. IMC Licensing will develop a strategic li
April 6, 2018
1 Min Read
censing plan and a portfolio of new brand-building licensed products to support the Chiquita and Fresh Express brands.
Chiquita operates as a leading international marketer and distributor of bananas and other branded, healthy, fresh produce sold under the "Chiquita" and other brand names in more than 70 countries. In addition, the company holds the No. 1 market share position in United States value-added salads, which it markets under the "Fresh Express" and other brand names.
You May Also Like
Editor's Choice
Sponsored Content
Sep 24 - Sep 26, 2024
Sep 24 - Sep 26, 2024
BLE is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers.
Find out more