Iconix Bows Charisma DTR Deal with Costco

A non-exclusive direct-to-retail partnership has been signed between Iconix Brand Group and Costco for the Charisma bedding brand. This is the first license deal Iconix has secured with the warehouse club retailer.

Charisma, to roll out this fall, features 100 percent Egyptian cotton bedding sheets, blankets and towels.

Iconix Brand Group also owns Candie's, Bongo, Badgley Mischka, Joe Boxer, Rampage and many others.