The Hub Adds Two Marketing Executives

Michael Grover and Cindy Slocki have joined the marketing team for The Hub, the soon-to-launch kids' and family TV network from Discovery Communications and Hasbro.Grover has been hired as director of consumer marketing, where he will develop and implemen

April 6, 2018

1 Min Read

Michael Grover and Cindy Slocki have joined the marketing team for The Hub, the soon-to-launch kids' and family TV network from Discovery Communications and Hasbro.

Grover has been hired as director of consumer marketing, where he will develop and implement consumer-facing marketing and promotional campaigns. Grover previously served as marketing manager at Cartoon Network, where he launched campaigns for the network's animated and live-action series. He also handled interactive consumer and trade events, as well as digital marketing initiatives.

Slocki has been named director of integrated marketing solutions and will be responsible for development and execution of integrated sponsorships, working in collaboration with external clients, as well as advertising sales, programming and on-air marketing. She was brand director at United Media, responsible for licensing and marketing for "Deadliest Catch," "Iron Chef America" and "Fancy Nancy." Slocki has also previously served as brand manager for Charles Schulz's Peanuts.

"Michael's hands-on experience marketing and promoting properties to children and their families with innovative campaigns will allow us to take a strategic and practical approach to how we connect with our audience," says Greg Heanue, vice president of marketing and promotions for The Hub, which launches on Oct. 10. "Cindy's keen understanding of our partners' needs and her experience in developing and executing strategic multiplatform promotions will help The Hub cultivate our partner relationships into long-term alliances."

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