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Hilco, Gordon Pick Up Polaroid

Ex-consumer brand Polaroid has been acquired by Gordon Brothers Brand and Hilco Consumer Capital for $88 million. The iconic instant camera namesake joins a portfolio of other formerly defunct brands such as The Sharper Image, Linens 'N Things and Bombay.

April 6, 2018

1 Min Read

Ex-consumer brand Polaroid has been acquired by Gordon Brothers Brand and Hilco Consumer Capital for $88 million. The iconic instant camera namesake joins a portfolio of other formerly defunct brands such as The Sharper Image, Linens 'N Things and Bombay.

In the agreement, Hilco and Gordon have jointly purchased all of Polaroid's assets including the brand, intellectual property and inventory. A worldwide licensing program is in the works, comprised of wholesale, direct-to-retail and e-commerce businesses.

The 72-year-old Polaroid brand, which twice filed for bankruptcy, had products spanning polarized sunglasses, instant film, cameras, camera accessories, flat-panel televisions, portable DVD players, digital photo frames, digital HD camcorders and waterproof digital cameras.

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