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Hello Kitty Gets Together with Sweden's Bea Szenfeld and Almedahls

Sweden-based Plus Licens has brokered a design joint venture between Swedish designer Bea Szenfeld and the textile company Almedahls for a Hello Kitty-themed Home Textile Collection in organic American cotton. The collection is being launched Dec. 9.&quot

April 6, 2018

1 Min Read

Sweden-based Plus Licens has brokered a design joint venture between Swedish designer Bea Szenfeld and the textile company Almedahls for a Hello Kitty-themed Home Textile Collection in organic American cotton.

The collection is being launched Dec. 9.

"This is the first co-branding venture ever of this kind in the Nordic countries," says Petra Sedlinger, Plus Licens brand manager.

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