Hasbro Adds SVP and Shuffles U.K. Staff

Jerry Perez was recently appointed as senior vice president and global brand leader for Hasbro's worldwide preschool business. Meanwhile, the toy company has also reshuffled its team across the pond.In his new role, Perez will be responsible for global st

April 6, 2018

2 Min Read

Jerry Perez was recently appointed as senior vice president and global brand leader for Hasbro's worldwide preschool business. Meanwhile, the toy company has also reshuffled its team across the pond.

In his new role, Perez will be responsible for global strategy, marketing and merchandising for Hasbro's preschool brand portfolio, which includes Playskool, Mr. Potato Head and Play-Doh. He will also handle global efforts for the newly signed Sesame Street toy and co-branded games license. The launch is slated for 2011.

"Jerry is a highly talented and experienced executive with a tremendous history of success and we are thrilled to have him lead this important segment for Hasbro," says John Frascotti, Hasbro's global chief marketing officer. "He has a comprehensive knowledge of the business, from developing innovative product ideas to the marketing and merchandising of brands and products on a global basis."

Perez most recently worked at Learning Curve, as well as having served as president of LeapFrog Enterprises. He's also previously worked at Mattel's Fisher-Price, Quaker Oats and Kenner.

In other Hasbro news, responsibilities have been re-assigned to its European management team. Mark Hoijtink is now general manager of Northern Europe and has added the U.K. and Nordic markets to his current territories of Iberia, Germany, Austria and Switzerland. Foye Pascoe was promoted from U.K. sales director to country manager for the U.K. and Jonathan Evans has been named to a new position, general manager of customer strategic marketing for Europe, where he will handle clients in entertainment, programming, licensing and retail.

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