Guinness World Records Launches Global Licensing Group

A new in-house licensing department has been created for the Guinness World Records brand, with offices in London, New York City and Tokyo.The new group will focus on branding opportunities in publishing, toys, games, mobile content, DVDs, interactive, st

April 6, 2018

1 Min Read

A new in-house licensing department has been created for the Guinness World Records brand, with offices in London, New York City and Tokyo.

The new group will focus on branding opportunities in publishing, toys, games, mobile content, DVDs, interactive, stationery, paper goods, gifts and novelty products. The international licensing team will also continue to support its current agreements with TT Games for a Wii and Nintendo DS video game, National Geographic Kids Magazine for content licensing, Scholastic for its publishing lines, as well as deals with Egmont, American Greetings and Franco Panini.

"This is the next logical progression for the Guinness World Records brand," says Samantha Fay, senior vice president sales and marketing. "We have a great commodity in this name and all that it represents, but we need to be mindful stewards of its legacy. Our teams will focus on developing partnerships that are organic with the brand and will be accepted by our fans."

The new department will see Jennifer Gilmour as the North American head, based in New York; Beatriz Fernandez for markets outside of North American and Japan, in the London office; Erika Ogawa for the Japanese market, in the Tokyo office; and Frank Chambers as international sales director in London.

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