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GreenLight to Rep Johnny Cash, June Carter

Licensing deals for the names, likenesses, signatures and characterizations of Johnny Cash and June Carter Cash will be managed by exclusive third-party licensor GreenLight.The Cash's will join GreenLight's roster, which also includes Steve McQueen, Alber

April 6, 2018

1 Min Read

Licensing deals for the names, likenesses, signatures and characterizations of Johnny Cash and June Carter Cash will be managed by exclusive third-party licensor GreenLight.

The Cash's will join GreenLight's roster, which also includes Steve McQueen, Albert Einstein and the Wright Brothers. The Los Angeles-based firm seeks branding opportunities in financial services, automotive, technology, apparel, social expressions, health and beauty, home furnishings and toys.

"Johnny and June are icons the world over who gained legions of adoring fans with their distinctive and enduring mix of country, rock, blues, folk and gospel music," said David Reeder, vice president of GreenLight. "We are honored to have the opportunity to extend their legacy."

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