Gogo’s Crazy Bones Adds Licensees

Bulldog Licensing has signed Roy Lowe and Sons for socks, Infocado for calendars and Poetic Gem for apparel for Gogo’s Crazy Bones, the collectable figures produced by Magic Box International and Promociones Premier International.

Aimed at boys and girls from 4 to 11 years old, Gogo’s Crazy Bones are based on a 2,000-year-old game that was originally played with pieces of bone. There are 400 ordinary Crazy Bones—80 characters in five colors—as well as five rare figures.

Bulldog has also signed deals with Halsall for wheeled toys, Portico for greetings cards, and Pyramid for posters.