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X2 Games, the wholly owned publishing subsidiary of U.K. developer Exient, has rolled out an iPhone application, called Papa's Pizzeria, where players place a real pizza order from Papa John's Pizza in-game.The new option also gives players the opportunit
April 6, 2018
X2 Games, the wholly owned publishing subsidiary of U.K. developer Exient, has rolled out an iPhone application, called Papa's Pizzeria, where players place a real pizza order from Papa John's Pizza in-game.
The new option also gives players the opportunity to redeem in-game codes for prizes when they place an order with Papa John's Pizza.
"It is important to us that Papa's Pizzeria delivered on the consumer experience people have come to expect when dealing with Papa John's, and by having these real world redemption offers in the game we think we've achieved that," says David Hawlins, chief executive officer of X2 Games. "The idea of in-game currency isn't new, but the chance to actually redeem against something tangible is certainly something different for the iPhone market and offers a unique way for fast-moving consumer goods brands to interact with their consumer base."
The redemption option works depending on the level you achieve within the game. The cost of the game (59 pence/99 cents) is met by a discount off the first pizza order, with further free offers tied into the various levels, the highest scoring player earns a free medium pizza from Papa John's Pizza.
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