Sponsored By

Fisher-Price Gets Global Rights to "Angelina Ballerina"

HIT Entertainment has tapped Fisher-Price as global master toy partner for CG-animated series "Angelina Ballerina: The Next Steps." The initial toy line will launch this fall in the U.S.Fisher-Price, a subsidiary of Mattel, plans to produce an e

April 6, 2018

1 Min Read

HIT Entertainment has tapped Fisher-Price as global master toy partner for CG-animated series "Angelina Ballerina: The Next Steps." The initial toy line will launch this fall in the U.S.

Fisher-Price, a subsidiary of Mattel, plans to produce an extensive range of toys, targeted to girls ages 4 to 7. The line will include figures, dolls, play sets, dollhouses, vehicles and plush toys, as well as preschool toys (electronic learning and developmental). Initially, the toys will roll out this fall exclusively at U.S. Target stores and www.target.com. A worldwide launch will follow in 2011.

"Fisher-Price is a world-class toy company and the best partner to bring creative, quality Angelina Ballerina toys to the global stage," says Jeff Dunn, president and chief executive officer of HIT Entertainment. "Angelina Ballerina is a beloved publishing property for more than 25 years. With her new CG-animated series being enthusiastically embraced by parents and children around the world, we look forward to working with Fisher-Price to create toys that will enhance the Angelina experience, and grow the long-term business for this brand."

"Angelina Ballerina: The Next Steps" debuted in September 2009. The series airs in the U.S., Canada, the U.K., Ireland, Australia and France. Another 30 countries will broadcast the series this year.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like