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Fifa Kicks Off with Panini for Next Two World Cups

Panini has signed a six-year deal with Fifa for trading cards and sticker album collections. The deal covers the World Cups in South Africa in 2010 and Brazil in 2014."Our reappointment by Fifa as its licensee is a great reward for the investments ma

April 6, 2018

1 Min Read

Panini has signed a six-year deal with Fifa for trading cards and sticker album collections. The deal covers the World Cups in South Africa in 2010 and Brazil in 2014.

"Our reappointment by Fifa as its licensee is a great reward for the investments made previously," says Peter Warsop, Panini Group licensing director. "We are already in discussions with our promotional partners and are committed to continuing the positive trends we have already seen across all product categories."

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