DRi Signs French Agent for Bobbypin

Marathon Media has been tapped by DRi Licensing to manage the merchandise program for Bobbypin in France.

Jeffrey Fulvimaria is behind art property Bobbypin, which features illustrated girls with stylish print patterns and whimsical language. The designs are targeted to teens and young women. Bobbypin is already licensed in Japan and across Europe. For the past six years, it has appeared on a stationery line by high-end brand Quo Vadis in France.

Marathon Media, part of Zodiak Entertainment, is also the agent for The Saddle Club and The World of Eric Carle.