Sponsored By

Dr Pepper Snapple Group Names Brand Central Agent

Brand Central was recently selected to represent the Dr Pepper Snapple Group as its licensing agent.Besides Dr Pepper and Snapple, the group also owns brands including 7Up, Mott's, A&W, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet

April 6, 2018

1 Min Read

Brand Central was recently selected to represent the Dr Pepper Snapple Group as its licensing agent.

Besides Dr Pepper and Snapple, the group also owns brands including 7Up, Mott's, A&W, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Rose's, Yoo-hoo, Clamato, Mr & Mrs T and many others.

"We are honored to represent such a diverse portfolio of great brands that embody such a variety of lifestyles and reach such a broad demographic," says Ross Misher, Brand Central chief executive officer. "Our focus with DPS will be to extend their brands into new merchandise and food categories leveraging their amazing equities."

Brand Central already touts a client roster that includes other food and beverage brands, such as Kellogg's, Keebler and Necco Candy.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like