Dora's Explorer Girls Statement

Contact:    David Bittler/Nickelodeon     212/846-5263            david [email protected]            Ellie Bagli/Mat

April 6, 2018

4 Min Read

Contact:    David Bittler/Nickelodeon     212/846-5263            david [email protected]

            Ellie Bagli/Mattel            973/470-0400, ext.17    [email protected]

Dora's Explorer Girls Statement

New York, NY—March 16, 2009—We at Nickelodeon and Mattel thank everyone for their devotion to Dora. In response to concerns raised regarding the recently announced older Dora doll, we wanted to clarify some details:

First, the award-winning preschool Dora character that audiences know and love is not changing at all.  Nickelodeon will continue to feature the Dora the Explorer preschool TV show as it exists today, and Fisher-Price will continue with its award-winning collection of toys inspired by the original character.  In the nine years she has been on television, Dora has become an important role model to many. The Latina heroine has connected with a generation of young boys and girls all around the world through her courageousness and sense of adventure. We at Nickelodeon and Mattel want to assure parents that none of that is changing.

Nickelodeon and Mattel are introducing a new line of dolls this fall called Dora's Explorer Girls, an online licensed brand that revolutionizes the way girls play by empowering them to influence and change the lives of Dora and her new friends.  We took the core DNA of Dora—the love of adventure and learning, the empowerment and self-esteem—and applied that to a doll that matches play patterns of girls ages 5-8. This version of Dora--which is approximately modeled after a nine- or ten-year-old--is an age-appropriate doll that lets girls continue to learn and grow with the character--after they've moved beyond their own preschool years. 

There are many preschool doll choices, but few age-appropriate dolls for girls 5-8.  The new Dora's Explorer Girls doll line, featuring a new, slightly older Dora (dressed in a flowered tunic, leggings and sandals), is an exciting extension of the established and continuing brand.  It is designed to address the requests of moms asking for a way that the character can grow and engage with their children as those kids get a little older.  The reason for creating this new Dora line is to offer an alternative to moms who want their daughters to stay little girls, a little longer.

The sense of adventure that is such a core part of Dora the Explorer continues in this new line.  With Dora's Explorer Girls, Dora brings her four new girlfriends together to make a difference in their community. Whether they're organizing a beach   clean-up, volunteering at Abuela's senior center, or running the city's   first Green Day, the Explorer Girls share one mission: "ÁMejor es mejor!"-- "Let's make our city a better place!"

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Dora's adventures also will expand into the world of solving mysteries that have overt and relatable pro-social themes--like volunteerism, water conservation or planting trees to help the environment--all developed to inspire children to apply the same lessons in their own lives.  The accompanying Dora's Explorer Girls' web site  also will feature Spanish words and phrases throughout the play experience,  including the mystery storylines.


The interaction starts when girls plug the doll in the computer (via USB) to access her online world, where they can help Dora and her friends solve the mysteries through engaging game play.  In developing the storylines for the mysteries, the game play is designed to empower girls to affect change in Dora's world and, in turn, inspire them to affect change in their own worlds. Some of the mysteries' storylines will include a school book drive, a park clean-up day, an auction to help defend the dolphins, a talent show to raise money for musical instruments for school, a rainforest charity concert, and more.

The absolute intention with Dora's Explorer Girls is to make an age-appropriate doll for girls 5-8 that is infused with all the empowering attributes that make Dora such a global and groundbreaking phenomenon.  Nickelodeon and Mattel are very proud of Dora the Explorer, a character honored with prestigious awards like the Peabody, the NAACP Image Award and numerous Emmy nominations; and we will continue to empower kids with positive images and role models like Dora, in all her incarnations.

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