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Discovery, MerchSource Pair for Electronics

Discovery Communications is closer to rolling out a new brand of indoor and outdoor consumer products, called Discovery Expedition, which will arrive in department stores this fall in a multi-year deal between Discovery Communications and MerchSource. Lic

April 6, 2018

1 Min Read

Discovery Communications is closer to rolling out a new brand of indoor and outdoor consumer products, called Discovery Expedition, which will arrive in department stores this fall in a multi-year deal between Discovery Communications and MerchSource. License! Global first broke the story in February.

The lifestyle product range will include a weather station, alarm clock radio, outdoor speakers and an entertainment projector. This is the first time that Discovery's consumer electronics line will be distributed to retailers outside of its own stores and Web site. The Discovery Expedition brand will also expand into other categories in the coming months such as apparel, accessories and equipment.

The Joester Loria Group serves as Discovery's licensing agent.

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