The campaign was launched to bolster the college community during the COVID-19 pandemic.

License Global

April 22, 2020

2 Min Read

In an effort to build the spirit of the college community in this time of distancing, CLC, a leading collegiate licensing company, launched the “United As One” digital campaign to support its partner institutions.

“With current physical distancing requirements and the absence of sporting events, many people are missing the community connection they find through their favorite college,” says Nicole Armentrout, vice president, marketing, CLC. “We wanted to provide a unifying message that our schools and their fans could use to reinforce that community spirit and provide an outlet for support and sharing their fandom during these unprecedented times.”  

CLC’s in-house creative team developed custom graphics and video content, enabling participating universities to provide their fans downloadable resources via school social media sites to promote school spirit and shared experiences from home, using the hashtag #UnitedAsOne.

Leveraging the increased use of Zoom and other apps for work, online learning and video chats, CLC provided school-specific Zoom backgrounds to participating institutions, giving fans the opportunity to showcase their favorite college or university and turn their home backgrounds into a virtual fan cave.

Additionally, at a time when sports networks and team social channels are raiding the archives for marquee games, CLC and participating universities are encouraging fans to put on their college gear, recreate their most memorable sports moment, and then share it using #UnitedAsOne for a chance to be included in school-specific “Top 10 Moments” videos that will be aggregated from the fan-generated content.

The United As One campaign also salutes college seniors, many of whom are missing their graduation ceremonies as a result of the current pandemic. Universities are encouraging soon-to-be graduates to wear their favorite college gear and share photos on their social platforms.

As a graduation gift, CLC partnered with Fanatics to offer those graduating students a 20 percent discount code on all merchandise. More than 180 CLC partner institutions are participating in the United As One campaign, which has already kicked off.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like