Chorion's Mr Men Team Up with U.K. Comic Relief

Chorion and U.K. charity Comic Relief are teaming up to make The Mr Men and Little Miss brand the face of its Red Nose Day 2009's Early Years fundraising activity.

The characters will feature on www.rednoseday.com/earlyyears and in the Early Years fundraising kits, which will be distributed to groups across the U.K. in the build up to Red Nose Day. Red Nose Day 2009 takes place on Friday, March 13.

The Mr Men brand's involvement with Comic Relief is enhanced by the publication early next year of a new Mr. Funny story, from which £2 ($3) from every book sold will be donated to the charity. Mr Funny's Red Nose Day is being written and illustrated by Adam Hargreaves and will be published by Egmont on Feb. 2, 2009.