Celeb Chef De Laurentiis Rolls Out Cookware at Target

The Giada De Laurentiis for Target collection, featuring cookware and specialty food items, is hitting stores now.

The exclusive Target line by the Food Network chef includes a 4-quart sauté pan, six-piece ceramic bakeware gift set, a two-block cutlery set and a stainless steel panini grill, as well as three pasta sauces, pesto, light vinaigrettes, flavored coffees and aprons. The collection retails from $6.99 to $199.99.

"Our guests want kitchen gear that makes their daily cooking easier and more enjoyable and Giada's collection delivers," says Kathee Tesija, executive vice president of merchandising at Target. "We combined our design expertise with Giada's culinary background to create a product collection that pairs utility with great design and affordability."

Meanwhile, beginning this year, De Laurentiis will serve as spokesperson for affordable groceries at Target and SuperTarget stores.

De Laurentiis is the host of five Food Network shows, including "Everyday Italian" and "Giada at Home." Her latest book "Giada at Home Family Recipes from Italy and California," published by Clarkson Potter, will hit stores on March 30.