C3 Entertainment Belts Out Ritchie Valens Book Deal

C3 Entertainment has licensed a new book based on the life of the late rock ‘n’ roll musician Ritchie Valens.

License Global

May 22, 2019

1 Min Read

Scheduled for release later this year, Ritchie Valens: His Guitars and Music by author Ryan Sheeler takes an in-depth look at the musician’s work and shares photos and information based on his famous guitars.

“Ritchie Valens is a legendary icon that still resonates today,” says Ani Khachoian, executive vice president, licensing and consumer products, C3 Entertainment. “Ryan Sheeler has done an amazing job at adding a new element to Ritchie’s legacy that no other book has previously done.”

This marks another partnership with C3 Entertainment for a Valens-related project. The company was appointed to represent the Richie Valens estate for licensing and merchandising in 2016.

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