C3 Entertainment Belts Out Ritchie Valens Book DealC3 Entertainment Belts Out Ritchie Valens Book Deal

Scheduled for release later this year, Ritchie Valens: His Guitars and Music by author Ryan Sheeler takes an in-depth look at the musician’s work and shares photos and information based on his famous guitars.

“Ritchie Valens is a legendary icon that still resonates today,” says Ani Khachoian, executive vice president, licensing and consumer products, C3 Entertainment. “Ryan Sheeler has done an amazing job at adding a new element to Ritchie’s legacy that no other book has previously done.”

This marks another partnership with C3 Entertainment for a Valens-related project. The company was appointed to represent the Richie Valens estate for licensing and merchandising in 2016.