Bleach Scores with Trading Card Game

Score Entertainment has big plans for the rollout of its Bleach Trading Card Game, based on animated TV series Shonen Jump Bleach from VIZ Media airing on Cartoon Network. Marketing plans tied to the May 23 release include both retail and consumer initiatives such as free retailer-only promo kits, Premier Sneak Peek events, and a wrapper redemption program. Interested retailers can visit www.ScoreEnt.com, where they can sign up for a free promo kit, as well as register for the SEVEN (Score Entertainment’s Verified Event Network) program. Beginning April 16, SEVEN hosts will be able to sign up for free tournament kits containing support for a 20-player event including exclusive promo cards and assorted premium items such as playmats and deck boxes. A fan site (www.OfficialBleachTCG.com) also is launching in March with new content to follow in May, including a preview of the Premiere Set cards, deck builder, rules, store and event locators, and wrapper redemption information.