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U.K. supermarket Asda, owned by Walmart, has turned in a like-for-like sales increase of 7.2 percent (excluding petrol) for the final quarter of 2008. The result brings its full year like-for-like increase to 6.5 percent.The business, the second biggest s

April 6, 2018

1 Min Read

U.K. supermarket Asda, owned by Walmart, has turned in a like-for-like sales increase of 7.2 percent (excluding petrol) for the final quarter of 2008. The result brings its full year like-for-like increase to 6.5 percent.

The business, the second biggest supermarket in the U.K., claims to have outperformed the market for 11 successive quarters, with both sales and profit out-stripping its own plan.

During 2008, Asda embarked on a cost-reduction program that included removing excess packaging, increasing recycling and cutting road miles.

It also developed its online operations, extending its home shopping service to cover more than 90 percent of the U.K. population. It launched Asda Direct with more than 750,000 non-food products, including a majority of the George clothing range. Online sales grew by more than 40 percent in 2008. 

"2008 was yet another vintage year for Asda as we outperformed both our sales and profit plan, and grew our market share to its highest ever level," says Andy Bond, Asda president and chief executive officer.

Bond urged the U.K. government to reform the planning system to include a competition test that he believes would widen consumer choice.

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