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Alligator Launches New Novelty Formats

Alligator Books has extended its licensed product range with the introduction of new novelty formats to top-selling brands, including Ben 10, Peppa Pig, Scooby-Doo, Looney Tunes and Tom and Jerry.The new creative play formats include Tell the Time magnets

April 6, 2018

1 Min Read

Alligator Books has extended its licensed product range with the introduction of new novelty formats to top-selling brands, including Ben 10, Peppa Pig, Scooby-Doo, Looney Tunes and Tom and Jerry.

The new creative play formats include Tell the Time magnets, My Calendar magnets, artist pads and activity fun packs. Scooby-Doo and Looney Tunes will be featured in mini-library books, mini-magic color books, bath books, shaped board books and sound books. Scooby will also see its range extended to include coloring books, magic painting books, sticker books, wipe clean books and copy color books. Alligator's classic Ben 10 range will be extended to include travel friendly carry-along coloring sets and the Ben 10 Alien Force range will include coloring books.

Alligator has also renewed its license for Enid Blyton with Chorion for a further three years and will produce storybooks and board books.

In 2007, Alligator Books purchased Pinwheel Ltd. out of administration.  Pinwheel had a back catalog of 400 titles that Alligator Books are reprinting under their Cupcake imprint. These books are aimed at the higher end of the market.

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