Iconix Brand Group Inc. announced that its recently acquired home brand, Royal Velvet, will launch an exclusive product line for Bed Bath & Beyond this spring. The exclusive product line will capitalize on Royal Velvet’s leadership position as a color authority and include towels, rugs, sheets, shower curtains, and basic bedding. Li & Fung is the lead licensee for Royal Velvet and will develop and manufacture the product. Mowhawk Industries is the licensee for Royal Velvet bath rugs.

In addition, Iconix announced it has entered into a license agreement with Sears Holdings for its Cannon brand. Home products featuring the Cannon brand are expected to be offered at both Sears and Kmart retail stores.

According to Neil Cole, CEO, Iconix, “When we acquired Cannon, our key objective was to solidify a larger distribution for the brand, which we are confident that Sears and Kmart will provide. We are pleased to hear of Sears Holdings’ plans to have Sears and Kmart roll out the Cannon brand in their stores.”