Royal Velvet to Launch Exclusive Line at Bed Bath & Beyond

Iconix Brand Group Inc. announced that its recently acquired home brand, Royal Velvet, will launch an exclusive product line for Bed Bath & Beyond this spring. The exclusive product line will capitalize on Royal Velvet’s leadership position as a color authority and include towels, rugs, sheets, shower curtains, and basic bedding. Li & Fung is the lead licensee for Royal Velvet and will develop and manufacture the product. Mowhawk Industries is the licensee for Royal Velvet bath rugs.