Last Chance to Take Advantage of Licensing Expo Early Bird PricingLast Chance to Take Advantage of Licensing Expo Early Bird Pricing

Attendees have until the end of this week to take advantage of early bird pricing for Licensing Expo 2025, with discounted passes available through Feb. 14.

License Global

February 3, 2025

3 Min Read
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Licensing Expo, the world’s leading event dedicated to licensing, brand extension and collaborations, returns May 20 to 22, 2025, at Mandalay Bay Convention Center in Las Vegas. This year’s event is set to be the biggest yet, bringing together top brands, industry leaders and emerging trends shaping the future of consumer products. To ensure more visitors can benefit from reduced rates, Licensing Expo has extended its early bird pricing, offering 50% off passes until Feb. 14. After this date, visitor passes will increase from $30 to $60. Click here to attend Licensing Expo 2025. 

As the premier global showcase for brands and IPs available to license, Licensing Expo serves as the launch pad for new content and major industry announcements. With over 40 new exhibitors confirmed and returning notable names such as Bravado, CAA Brand Management, Crayola, SEGA, Moonbug Entertainment, Ubisoft, The Coca-Cola Company and Peanuts Worldwide set to exhibit, the show floor will be packed with opportunities for networking, deal-making and trend-spotting. 

This year’s exciting additions include the Portuguese Football Federation, which will exhibit for the first time, bringing fresh energy to the show’s dedicated Football and Soccer Pavilion – a timely focus ahead of the next World Cup. The sports licensing sector continues to thrive with no signs of slowing down. See, for example, the latest innovations with exhibitors like Hasbro, which recently launched a Monopoly board featuring LeBron James and Nike or Perry Ellis International, which revealed a new partnership with the NHL

Related:Licensing Expo Gathers Highest Number of Retailers to Date and Over 12,000 Guests Meeting in Vegas on the Future of Licensing

Toy licensing from confirmed exhibitors is also making headlines, with BBC Studios unveiling new initiatives for "Bluey" ahead of its feature film debut. Meanwhile, Jazwares has introduced its building set brand, BLDR and Spin Master has expanded into digital with new smartwatch apps for kids. According to Circana, licensed toy sales grew 8% in 2024, accounting for 34% of total toy sales, underscoring the sector’s momentum heading into 2025. 

Another hot sector is fashion licensing, which remains a key driver of cultural relevance. This year’s Licensing Expo will host brands at the forefront of the latest collaborations. Several exciting fashion brands are confirmed to attend, including PacSun, which recently renewed its partnership with Formula 1; Abercrombie & Fitch, which participated in the recent product licensing rollout for the upcoming season of “The White Lotus”; and Gap, who recently collaborated with Cult Gaia.

With so many major players and new opportunities, Licensing Expo 2025 promises to be an essential event for anyone looking to stay ahead in the licensing industry. Whether you’re scouting new partnerships, launching a brand or exploring the latest market trends, the show offers unparalleled access to decision-makers and innovators shaping the future of consumer products. 

Register now at www.licensingexpo.com to attend Licensing Expo 2025 and secure a 50% discount before early bird pricing expires on Feb. 14. 

Click here for more information about Licensing Expo 2025.

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About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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