back, and on the Mandalay Bay Convention Center floor are more than 200 exhibitors with 5,000-plus brands from all major categories, from fashion apparel to entertainment, corporate brands, sports, non-profits, art and design and so much more. Produced in partnership with industry trade association,
, the event is welcoming this year several first-time exhibitors, in addition to perennial favorites.
“Brand extension as a strategic marketing and revenue-driving tool is taking off across nearly every category – an exciting trend that will be reflected on our show floor in May,” says Anna Knight, senior vice president, Global Licensing Group, organizers of
“We are seeing an incredible variety of brands from every category: sports to gaming, entertainment to FMCG showcased this year. This is the real strength of
as there is nowhere else you can see such a wide variety of brands available for license under one roof.”
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