Image Highlights from Day 1 at Licensing Expo 2024

The first day of Licensing Expo 2024 featured a keynote on video games and brand licensing, Licensing International sharing insights into its Global Licensing Study, musician meet-and-greets, and much more.

License Global

May 21, 2024

13 Slides

Image highlights from Day 1 of Licensing Expo 2024, taking place at Mandalay Bay Convention Center, Las Vegas, May 21-23.

The show opened with a keynote on video games, in which panelists from SEGA, Tetris, Paramount and CD Projekt Red, explored the “why” behind gaming’s massive growth in popularity.

Read the License Global Show Daily from day 1.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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