Hatsune Miku Adds Licensing and Retail Partners with Carlin West Agency

The virtual pop star has new licensees and retailers under her belt.

May 13, 2022

Hatsune Miku Branded Soda Cans.Carlin West Agency

Hatsune Miku, the virtual pop-star performer, adds new licensing and retail partners in the apparel, consumables, room décor, collectibles and footwear categories building on apparel and accessory programs by H3 Sportgear and Bioworld.

Hatsune Miku which means “The First Sound from the Future” debuted as a voice synthesizer, has opened for Lady Gaga and performed to sold-out concerts worldwide including the U.S., Europe and Asia. Carlin West Agency is bringing Miku from the virtual world into the physical world with several new partnerships.

“We are thrilled to be working with Crypton Future Media and their holographic pop star Hatsune Miku,” says Colleen Gilday, senior vice president, Carlin West Agency. “We have signed partners that truly understand the power of her brand and iconic look.”

Key licensing partners include:

Apparel partners, H3 Sportgear and
Bioworld
FYE stores to launch exclusive Hatsune Miku collection this summer with apparel, consumables, room décor and more.
Abysse America – accessories, drinkware
Footwear and trading card partner to be announced.