The virtual pop star has new licensees and retailers under her belt.

License Global

May 13, 2022

1 Min Read
Hatsune Miku Branded Soda Cans
Hatsune Miku Branded Soda Cans.Carlin West Agency

Hatsune Miku, the virtual pop-star performer, adds new licensing and retail partners in the apparel, consumables, room décor, collectibles and footwear categories building on apparel and accessory programs by H3 Sportgear and Bioworld. 

Hatsune Miku which means “The First Sound from the Future” debuted as a voice synthesizer, has opened for Lady Gaga and performed to sold-out concerts worldwide including the U.S., Europe and Asia. Carlin West Agency is bringing Miku from the virtual world into the physical world with several new partnerships. 

“We are thrilled to be working with Crypton Future Media and their holographic pop star Hatsune Miku,” says Colleen Gilday, senior vice president, Carlin West Agency. “We have signed partners that truly understand the power of her brand and iconic look.” 

Key licensing partners include: 

  • Apparel partners, H3 Sportgear and Bioworld

  • FYE stores to launch exclusive Hatsune Miku collection this summer with apparel, consumables, room décor and more. 

  • Abysse America – accessories, drinkware

  • Footwear and trading card partner to be announced.

H3 Sportswear and Abysse Corp are exhibiting at Licensing Expo 2022. Find out more information here.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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