As part of its ongoing 10th anniversary celebration, Line Friends has recently collaborated with Minions.
Minions x Brown & Friends features Minions Kevin, Bob and Stuart along with Line Friends’ Brown and Sally in the Minion outfit of overalls and goggles. The collection features lawn chairs and stuffed animals.
In recent years, Line Friends has done numerous collaborations with global brands including Bang & Olufsen, Anti-Social Social Club, Casetify, Beats by Dr. Dre, L'Occitane and Converse.
Along with brand collaborations licensing agreements, Line Friends has also launched BT21, a collaboration with K-Pop group BTS that includes the animated show “BT21 Universe.” Line Friends also has an agreement with streaming service Netflix, for its namesake show coming soon.
Line Friends also has an e-commerce presence through Line Friends Creator, which allows consumers to purchase customized items and a Line Friends Collection where consumers can purchase items from full ranges of merchandise.